We are Cream of the Crop talent management

We are the sports talent management division of Cream Communications, a marketing and creative services agency established in Sydney since 2001. Our goal is to support and guide the journey to success for talented sporting individuals, with a focus on AFL, AFLW, Netball, Cricket and Olympics.

We take an individual approach to talent management, encouraging and mentoring our athletes to identify their goals, and determine the best pathway to maximize their potential.

Our expertise in creating strategic partnerships between sporting talent and brands, enables us to support our athletes in leveraging their personal brand through suitable partnerships, career opportunities and optimal contracts, so that they can focus on their sport and perform at their best.

We understand that perception is reality, and we strive to ensure that the perception of our athletes is strong on brand desirability both professionally and publicly.

Our Services



Accredited Player Agent with the AFL and ACA

Contract Strategy & Negotiation

Career Guidance

Financial Guidance

Personal Branding

Sponsorship Management

Mentoring & Wellbeing Support



Creative Marketing Solutions

Events & Virtual Events

Consumer Promotions

Marketing Technology

Trade Engagement Programs

Brand Ambassadors & Influencers

Our Values


We value our relationship with our clients, and work hard to build trust through consistently delivering successful outcomes


We listen carefully to make sure we understand our client’s needs, enabling us to tailor a solution that best meets their requirements and expectations


We engage a creative spirit and embrace challenges as new opportunities, we seek to impress our clients with our out-of-the-box innovative solutions

Our Management Team

Paul Carvosso

Paul is an Accredited Player Agent for both the AFL and ACA, an AFL and Cricket Accredited Level 1 Coach, and has a Bachelor of Business (Marketing) and Bachelor of Arts (Psychology) from Monash University. Paul is the Founder and Managing Director of Cream Communications, a creative marketing agency established in Sydney since 2001, and successfully launched Cream of the Crop talent management in 2015.

Kristen Hinrichsen

Kristen has extensive experience in both Marketing Management and Learning and Development for global and local organisations. Skilled in creative and strategic marketing, coaching, mentoring, behavioural diagnostics, talent engagement and personal branding, enabling her to effectively influence and collaborate in achieving business outcomes. Kristen has a Bachelor of Business from Monash University, and Co-Founded Cream of the Crop talent management in 2015.

Contact Us

Suite 12, 130 – 134 Pacific Highway, Greenwich, 2065 NSW Australia

m: +61 408 279 297  p: +61 2 9437 0888 e: pcarvosso@creamcom.com.au