Hello,
We are Cream of the Crop talent management
We are the sports talent management division of Cream Communications, a marketing and creative services agency established in Sydney since 2001. Our goal is to support and guide the journey to success for talented sporting individuals, with a focus on AFL, AFLW, Netball, Cricket and Olympics.
We take an individual approach to talent management, encouraging and mentoring our athletes to identify their goals, and determine the best pathway to maximize their potential.
Our expertise in creating strategic partnerships between sporting talent and brands, enables us to support our athletes in leveraging their personal brand through suitable partnerships, career opportunities and optimal contracts, so that they can focus on their sport and perform at their best.
We understand that perception is reality, and we strive to ensure that the perception of our athletes is strong on brand desirability both professionally and publicly.
Our Services
TALENT MANAGEMENT
Accredited Player Agent with the AFL and ACA
Contract Strategy & Negotiation
Career Guidance
Financial Guidance
Personal Branding
Sponsorship Management
Mentoring & Wellbeing Support
BRAND ACTIVATIONS
Creative Marketing Solutions
Events & Virtual Events
Consumer Promotions
Marketing Technology
Trade Engagement Programs
Brand Ambassadors & Influencers
Our Values
INTEGRITY
We value our relationship with our clients, and work hard to build trust through consistently delivering successful outcomes
UNDERSTANDING
We listen carefully to make sure we understand our client’s needs, enabling us to tailor a solution that best meets their requirements and expectations
INNOVATION
We engage a creative spirit and embrace challenges as new opportunities, we seek to impress our clients with our out-of-the-box innovative solutions
Our Management Team
Paul Carvosso
Paul is an Accredited Player Agent for both the AFL and ACA, an AFL and Cricket Accredited Level 1 Coach, and has a Bachelor of Business (Marketing) and Bachelor of Arts (Psychology) from Monash University. Paul is the Founder and Managing Director of Cream Communications, a creative marketing agency established in Sydney since 2001, and successfully launched Cream of the Crop talent management in 2015.
Kristen Hinrichsen
Kristen has extensive experience in both Marketing Management and Learning and Development for global and local organisations. Skilled in creative and strategic marketing, coaching, mentoring, behavioural diagnostics, talent engagement and personal branding, enabling her to effectively influence and collaborate in achieving business outcomes.
Kristen has a Bachelor of Business from Monash University, and Co-Founded Cream of the Crop talent management in 2015.
