We are Cream of the Crop talent management
We are the sports talent management division of Cream Communications, a marketing and creative services agency established in Sydney since 2001. Our goal is to support and guide the journey to success for talented sporting individuals, with a focus on AFL, AFLW, Netball, Cricket and Olympics.
We take an individual approach to talent management, encouraging and mentoring our athletes to identify their goals, and determine the best pathway to maximize their potential.
Our expertise in creating strategic partnerships between sporting talent and brands, enables us to support our athletes in leveraging their personal brand through suitable partnerships, career opportunities and optimal contracts, so that they can focus on their sport and perform at their best.
We understand that perception is reality, and we strive to ensure that the perception of our athletes is strong on brand desirability both professionally and publicly.